Data-driven Analytics and Business Management

In business, you constantly have to make decisions — from how much raw material to order to how to optimize retail traffic for changing weather. In days gone by, you might have consulted the person who had been around the longest for their best guess; for a more scientific approach, you might have also looked at sales records. Today, companies are finding that the best answers to these questions come from another source entirely: large amounts of data and computer-driven analysis that you rigorously leverage to make predictions. This is called data-driven decision making (DDDM). 

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